Sam ‘Jojo’ Ashford

Video: Visit bit.ly/SamAshfordVimeo

Published November 22, 2019

Sam Ashford, of Brooklyn, New York, 77ART October artist-in-residence, addresses the problem of fashion on the brink of the apocalypse. “I’m a hand-me-down expert,” Ashford says. “I get all my stuff for free. That’s better for the environment, maybe, environmental fashion, recycling, re-using.” Ashford’s view is that fashion itself is especially ruthless on the environment. “All the dyes, all the production of the fabrics — it’s very bad for the world.” In the video, Ashford touches on the problem of desire. He quotes 19th-century German intellectual Friedrich Nietzsche: “In the end, there is only the desirer and no desired.” Do our appetites and our access to resources put ultimate satisfaction beyond our reach? You be the judge.

Interview, camera and production by RH Alcott

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